A Google AdWords campaign provides one of the world’s most powerful ways to advertise your business and market your products and services online.

How does Google AdWords work?

An advertisement is created based on keywords, these are words or phrases related to your business.

When people search on Google using one of your keywords, your advertisement may appear next to the search results, presenting your business to an audience that is already interested in your product(s) or service offering.

Users then have the option to click on your advertisement and link through to yourweb site.

What are the benefits of Google AdWords?
  • Target consumers at all stages of the purchase cycle
  • Convert leads in to sales
  • Reach 79% of the UK population online
  • Target users by geographical location
  • Greater control over your advertising and marketing budgets
  • Measurable value via Google Analytics
What does it cost?
Concerned about costs? Don't worry - Google AdWords puts you in complete control of your spending.
  Set your budget
There is no minimum spending requirement; the amount that you pay for AdWords is completely up to you. You can, for instance, set a daily budget of five pounds and a maximum cost of ten pence for each click on your ad.

Avoid guesswork

Google AdWords provides keyword traffic and cost estimates so that you can make informed decisions about choosing keywords and maximising your budget.

Pay only for results
You are charged only if someone clicks your ad, not when your ad is displayed.

Want to know more?
If you would like to discuss the online marketing requirements for your business in more detail, please call 0843 289 7214.
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