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Christmas 2009 e-commerce stats round up

Now it's a few weeks after Christmas, a few more stats on sales figures over the festive period have been released by various retailers and research firms.

Predictions for e-commerce sales were generally rosy in the run up to Christmas, and this seems to have been the case so far...

Online sales (UK)
According to the British Retail Consortium, non-food non-store sales (online, phone and mail order sales )were 26.5% higher than a year ago, compared with a 16.9% rise in November.

Online sales (US)
According to comScore, $29.1bn was spent online in November and December, 4% more than the 2008 holiday season. The fastest growing e-commerce categories were jewellery and watches, and consumer electronics.

Mobile shopping
According to a Motorola study 51% of shoppers overall and 64% from the 18 to 34 age group used their mobile phones for in-store shopping-related activities during the holiday season. This included comparing prices, finding user reviews, and making a purchase via mobile.

Retailers' online sales figures
Tesco saw online sales in both food and non-food grow by nearly 20% in the six weeks to January 9 2010, according to its Christmas trading statement.

Over 100m grocery items were delivered to almost 1.5m customers in the run up to Christmas, while Tesco Direct had sales growth of over 50% with a strong performance in toys, TVs, games and entertainment (including digital downloads).

• House of Fraser reported that online sales were up 91% on last Christmas, thanks to the increase in the number of brands offered online. Cosmetics, knitwear and boots were the most popular purchases.
• Hmv.com experienced 'double-digit sales growth' over Christmas.
• Mothercare's Direct in Home sales, which include its online operations, experienced a 19.5% increase in the 13 weeks to January 8, according to the company's trading statement.
• DSGI reported growth in e-commerce sales of 15% in the 12 weeks to January 9.

Source
www.econsultancy.com by Graham Charlton

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